As a product-based business, it’s super important to show off your product in all kinds of ways. User-generated content gives you those authentic photos and videos with that 'customer vibe' but in fresh setting and perspective. Unlike influencers who share content with their own followers, UGC is high-quality, authentic content that feels like it's from real customers that you can post on your own socials. This content helps brands connect with their audience in a more relatable way, showing how their product looks and works in everyday life from an everyday person AKA me ;)