Guess who got featured on The Australian Business Journal? - How Boho Social Helps Small Businesses Thrive On Social Media

Article by News Desk Read the article HERE

If you’re a business owner and your brand still isn’t on social media, there’s a great chance you’re missing out. Those looking for your business or interested in your product or service are most likely to be scrolling through their social media at this very moment. Now is the time to connect with them and tell them more about what you can offer! 

Social media as a marketing tool is a whole new field to tread on for most small businesses. While many have tested the waters and succeeded through strong connections and social media communication strategies, a great number of these small businesses are still struggling to thrive on social media. This is why Boho Social makes it its mission to empower business women to take the first step towards a better social media brand image and presence. 

Maddison Danforth, the founder of Boho Social, is an organic digital marketing specialist donning 10 years of experience. Social media management is at the forefront of her expertise, and Maddison aims to impart her knowledge to more business women so that they may leverage the power of social media. Women helping women is what inspired Maddison to grow and cultivate Boho Social through social media coaching and social media management services. 

In the digital marketing field, it is believed that the next big thing for businesses is social media marketing. Social media is accessible to almost every business owner in various business ventures and sizes, even those without an ample budget to put up a full-blast marketing campaign with paid ads. On social media, you just have to be strategic on how you communicate with your target audience and how to keep them interested in you once you get their attention. 

With her knowledge and experience in digital marketing and social media marketing, Maddison makes it her life’s mission to inspire business women to grow in their craft through social media. Boho Social offers one-on-one coaching, social media management, and corporate workshops and has helped hundreds of small business owners increase brand awareness through social media. 

Indeed, with organic social media strategies  and tailoring one’s social media plan to one’s business, you’re sure to generate sales. It is Maddison’s goal not only to help business owners’ social media grow but to train these business owners to handle and further increase engagement and following statistics.  

Work with a specialist that gives you real results in a matter of weeks through coaching, especially if you’re starting with a small following. Boho Social is making waves in Australia, helping customers take charge of their social media and translate their brand identity online. 

Know what piques your audience’s interest, and what it would take for them to perform your call to action. Social media management is indeed the future of marketing, especially for beginners and small businesses focused on brand awareness. Are you thinking about leveraging social media for your small business? Trust Boho Social to know what would make your social media page stand out. 

What an honour to be featured oh Yahoo News + Yahoo Finance as one of the Top Ten Female CEO's to watch in 2021!

https://finance.yahoo.com/news/top-10-female-ceos-watch-210300570.html

https://news.yahoo.com/news/top-10-female-ceos-watch-210300570.html

I wouldn't be here without my amazing clients who have supported me from day one. From the bottom of my heart thank you to everyone who has made my business dreams come true!

Maddison Danforth (@boho.social)

Maddison Danforth is a social media coach, small business advocate, and founder of Boho Social. She has made it her mission to help small business owners harness the power of social media to get big results. She’s focused on educating and empowering business owners so they can gain control of their social media marketing and use it confidently to scale their businesses. Social media has helped so many side hustles grow quickly into stable businesses, and that’s exactly what she’s here to provide.

She comes from a digital agency background, which is what allowed her to see the gap in the market. Small businesses were being left out, so Maddison decided to do something about it. It was time for her to break out on her own and she found her passion lies in helping small businesses get big results. She offers one-on-one coachingchttps://www.bohosocial.com.au/coaching that’s tailored to each client so they can learn to crack the code of social media marketing and use it to their advantage.

Through her services, Maddison has helped many business owners transform their social accounts from simple online portfolios to powerful money-making machines. She coaches her clients until they can successfully manage their own social media marketing and reach their digital marketing goals. Maddison keeps nothing to herself and she shares her expertise with all her clients because she wants to see them succeed.

Instagram Hashtag changes

Now that Instagram allows users to follow hashtags, it’s more important than ever to use relevant hashtags in your posts.

Users can now mark your hashtags as something you don’t want to see. If you are using hashtags that aren’t relevant to your post, users can mark that they don’t want to see because it isn’t relevant. Once a user followers a specific hashtag, if they see a suggested post they can select “don’t show for this hashtag’. This is a way for people to mark content as to be not interesting or relevant.

If you are using a few ‘sneaky’ hashtags that don’t match your content, you may get flagged and not be shown for that hashtag at all. If too many of your images are flagged this could have a negative effect on your account and can possibly affect all your content.

Make sure your hashtags are relevant to your post - each individual post should have its own hashtags. Even if all your content is of a similar theme make sure you use different hashtags each time.

Don’t just use popular hashtags to get a few more likes. Use hashtags to reach your ideal demographic. Use niche hashtags ideally that have under 1M posts. If you are targeting people in a certain location be sure to use some of those location hashtags! For example, if you are in Perth #perthisok #thisiswa #perthsmallbusiness

Save your hashtags in groups of 30 that match your posts. Group these sets of 30 by themes so you know which hashtags to use for each post.

Make sure your hashtags are relevant to your account, brand and target demographic.

Experiment with hashtags, get rid of ones that don’t work. Find new hashtags in your niche they might work better. Use your insights to see how many impressions you gained from hashtags and go from there.

Use hashtags to engage with your community and remember to keep it relevant!