Join The Inner (Content) Circle With Boho Social

For all businesses, big or small alike, figuring out your place on the global algorithm can be a very daunting task. No matter your field or industry, your place of work is no doubt abuzz on a daily basis with conversations around “content creation”, “social media auditing”, “algorithms”, “media marketing strategy”, “branding”, “authenticity”, “lead generation”, “search engine optimisation” (or SEO), “calls to action”, and “posting schedules”… Need we go on? 

In fact, merely attempting to keep up with “trends” is already a task on it’s own. Then, there is just so much other planning that goes into making sure that your content accurately represents your brand image (#hashtagging, for instance, can be more complex than it seems).

Attempting to DIY your social media strategy can be a lot to deal with, especially for business owners who already have their hands full. So what do you do? Well, you could appoint someone to take over your social media responsibilities for you. But it is still not an easy task, as your social media requirements can change constantly. Most business owners prefer to have some control over their brand’s messaging to their consumers. 

However you choose to proceed, your social media representative needs to ensure that your brand stays up to date (on their tippy-toes, so to speak), gliding through trends, and effortlessly surfing the algorithm. To this end, we highly recommend the program known as “Content Circle” by Boho Social.

Originally founded by social media marketing guru, Maddison Danforth, Boho Social presents this incredible program for those that want to intricately and effortlessly understand and manage their own social media content strategies. Danforth brings to the table her Bachelor’s Degree in communications, during which she majored in Creative Services. A genius in the digital and design realms, with over a decade of communications and marketing experience to back her up, she is herself, most importantly, a problem-solver, and has helped countless companies identify and navigate their hurdles when it comes to branding and social media strategy. 

In the name, the “Boho” originates from Danforth’s creative, open-minded and flexible approach to finding Social Media Marketing solutions. She strongly believes in a hands-on approach, meaning that just as every brand and business is unique, so every social media strategy should be tailor-made to match, not employing a “one-size-fits-all” approach. 

It is Maddison’s passion to help people achieve their social media marketing goals by guiding them into an understanding of the methods and tools they need to navigate the various platforms and make them work FOR you and your brand. Maddison has years of experience in managing social media accounts, hosting social media workshops, and working with local businesses to curate their media strategies, which is how the Content Circle was born.

Danforth aims to work together with members of the Circle community to understand and set specific goals for their Instagram and social media, including:

• Your content planned out month by month, driven by a strategic marketing plan.

• A proven strategy for organic growth and visibility.

• A clear and impactful tone of voice that says why your business is unique and how your offerings are valuable.

• Established content pillars, giving you parameters to work within and a proven methodology for generating exciting content.

• Writing prompts, encouragement, and editorial feedback.

• An exclusive Facebook group only for Content Circle members, where you can ask questions and share ideas.

• Opportunity to meet other business owners and grow an organic network.

The Circle community meets virtually on the 2nd Monday of every month at 10.30 AM AWST for a 2 hr content planning session. Members also have 24/7 access to the members-only Facebook group, a liive monthly Q&A with Maddison, writing prompts, encouragement, and editorial feedback, regular updates about new trends and features, and the opportunity to connect with an amazing community of business owners.

The Boho Social’s Content Circle promises to not only grant businesses the skills needed for their own branding strategies, but also helps them to find their brand’s “voice” for engaging and connecting with their target audience. After all, the entire concept of social media is based on cooperation, accountability and communication. 

Content Circle is the perfect monthly workshop for those who want guidance executing their own social media content.  Contact Boho Social now to sign up for your Content Circle experience.

Source: https://mentorscollective.com/join-the-inner-content-circle-with-boho-social/

Make Sales From Instagram!’ Boho Social’s Guide To Thriving On Social Media

See original article in the ABJ HERE

Do you own a business? Are you keen to own your business? Maybe you just want to make some solid coin from your social channels because, well, everyone else is doing it… It’s time to get on board that money making trend. And here my friend, is everything you need to know to convert your followers to customers. BOOM.

From the days of late night instant messages on MSN with your year-8 crush, to an abundant source of opportunity: both personal and professional. BING. Message received.

If you’re not tapping into the financial opportunities online you are missing out. A strong online presence gives you the potential to elevate your brand beyond your competitors and leave a lasting impression that will have your audience coming back for more.

Don’t thank me, thank, Maddison Danforth, the social genius behind the intel. Carefully curated content and consistent interaction and engagement with your audience is key to promoting an environment where your clients are engaged and eager to spend dollars. CHA CHING.

It’s essential to strike a balance with creating superior social content and spending time operating the business. Boho Social, stress the key to success in small business is a strong social media management partnership.

As an organic digital marketing specialist with a background of over 10 years in communication, Maddison Danforth is an expert in helping people develop authentic brands which connect with your audience. Founder of the one-stop Social Media Management shop Boho Social, Maddison has dedicated herself to helping small businesses and driven women achieve their marketing goals. Boho Social offers a range of services designed to help your business thrive online!

From social media management packages to one-on-one social media coaching, corporate workshops, and even website development; Maddison has helped hundreds of small business owners unleash the power of social media to increase their brand awareness and generate a sustainable income. TICK.

People have become so desensitized to traditional marketing tactics and instead have come to prefer relatable brands that they can resonate with. They seek the human connection behind the brand, and that’s why Maddison emphasizes the importance of creating a following of people that are actively engaging in your content rather than just a big number.

Interview with Maddison Danforth, Founder of Boho Social

Read original article HERE

Maddison Danforth is the Founder of Boho Social in Perth, Western Australia that provides businesses with expert help with their social media strategy. Boho Social has consistently helped small businesses leverage their social media to increase sales and brand awareness.

For more details, visit their website here.

Here we sit down with Maddison, to know a bit more about her journey as an Instagram Coach.

Q. What inspired you to become an entrepreneur?

Maddison: When I was working in larger agencies I saw a lot of small business owners come in for meetings with amazing businesses and ideas but not a large enough budget to work with a large agency. This inspired me to start Boho Social to make digital marketing accessible for startups and small businesses.

Q. How did you get started?

Maddison: Having worked in Communications and Marketing for the past 10 years I eventually followed my heart, dove headfirst into business, and launched my own brand. I now have the privilege of working with some of Australia’s top brands and exciting new businesses, helping people to achieve their marketing goals and have a little fun along the way.

The name Boho Social comes from my twin passions; the first being boho — ‘a free-spirited, open-minded thinker’, and the second being social. I have a true passion for social media and the positive power it can have for businesses.

I have a creative and opened-minded approach when it comes to marketing and believe that no strategy or design should have a ‘one size fits all’ approach. I believe that each and every business is unique in its own way and that your social media content should represent your unique edge and brand personality.

Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?

Maddison: My biggest challenge was time management. As my business grow so did my workload and fitting it all into the week was becoming very challenging.

This is when I found my amazing business coach Steph Gorton. Who I’ve been working with now for just over 12 months. Steph gave me strategies to be able to expand my business without working 24/7. I now have a wonderful team who support me and are experts in what they do.

Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?

Maddison: The most memorable thing I’ve done since starting my business would be the amazing speaking opportunities I’ve had.

I spoke at the Act Like a Boss networking event in Perth last year in front of a room of amazing businesswomen. Speaking alongside some of Perth’s most amazing business entrepreneurs was a huge honour. Sharing my passion with other’s really lights me up.

Q. What is one book you recommend, and why?

Maddison: Lisa Messengers (Collective Hub) Work From Anywhere. For anyone looking to start their own business who don’t necessarily want a traditional brick and mortar business, this book is incredibly inspiring! Technology has given us the opportunity to work from amazing places with amazing people without barriers. If you have a laptop and internet connection the sky’s the limit. Reading Lisa’s journey really shows you can run a global business from anywhere in the world and work with the most talented team without the need for an office.

Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?

Maddison: My top three online apps are

• Later.com — for simple, aesthetically pleasing social media scheduling. Later is so easy to use and makes content planning and scheduling a breeze!

• ClickUp- for project management. Keeping track of all our project and team members tasks is so easy! Never forget a task or due date again.

• Google Drive — For keeping all client work in one place that can be accessed from anywhere!

Q. In terms of legacy, what is the mark you’d like to leave on the world?

Maddison: I want to give small business owners the confidence and support they need to create thriving businesses. Confidence in business plays such a large role if I can give that confidence to other business owner’s I’ll be happy.

Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?

Maddison: Just keep going. Push through the hard days, the setbacks and hurdles. You’ve got this.

To keep up to date with Maddison and her journey, connect with her on Instagram.

Interviewed by: Michelle Whiting

Guess who got featured on The Australian Business Journal? - How Boho Social Helps Small Businesses Thrive On Social Media

Article by News Desk Read the article HERE

If you’re a business owner and your brand still isn’t on social media, there’s a great chance you’re missing out. Those looking for your business or interested in your product or service are most likely to be scrolling through their social media at this very moment. Now is the time to connect with them and tell them more about what you can offer! 

Social media as a marketing tool is a whole new field to tread on for most small businesses. While many have tested the waters and succeeded through strong connections and social media communication strategies, a great number of these small businesses are still struggling to thrive on social media. This is why Boho Social makes it its mission to empower business women to take the first step towards a better social media brand image and presence. 

Maddison Danforth, the founder of Boho Social, is an organic digital marketing specialist donning 10 years of experience. Social media management is at the forefront of her expertise, and Maddison aims to impart her knowledge to more business women so that they may leverage the power of social media. Women helping women is what inspired Maddison to grow and cultivate Boho Social through social media coaching and social media management services. 

In the digital marketing field, it is believed that the next big thing for businesses is social media marketing. Social media is accessible to almost every business owner in various business ventures and sizes, even those without an ample budget to put up a full-blast marketing campaign with paid ads. On social media, you just have to be strategic on how you communicate with your target audience and how to keep them interested in you once you get their attention. 

With her knowledge and experience in digital marketing and social media marketing, Maddison makes it her life’s mission to inspire business women to grow in their craft through social media. Boho Social offers one-on-one coaching, social media management, and corporate workshops and has helped hundreds of small business owners increase brand awareness through social media. 

Indeed, with organic social media strategies  and tailoring one’s social media plan to one’s business, you’re sure to generate sales. It is Maddison’s goal not only to help business owners’ social media grow but to train these business owners to handle and further increase engagement and following statistics.  

Work with a specialist that gives you real results in a matter of weeks through coaching, especially if you’re starting with a small following. Boho Social is making waves in Australia, helping customers take charge of their social media and translate their brand identity online. 

Know what piques your audience’s interest, and what it would take for them to perform your call to action. Social media management is indeed the future of marketing, especially for beginners and small businesses focused on brand awareness. Are you thinking about leveraging social media for your small business? Trust Boho Social to know what would make your social media page stand out. 

What an honour to be featured oh Yahoo News + Yahoo Finance as one of the Top Ten Female CEO's to watch in 2021!

https://finance.yahoo.com/news/top-10-female-ceos-watch-210300570.html

https://news.yahoo.com/news/top-10-female-ceos-watch-210300570.html

I wouldn't be here without my amazing clients who have supported me from day one. From the bottom of my heart thank you to everyone who has made my business dreams come true!

Maddison Danforth (@boho.social)

Maddison Danforth is a social media coach, small business advocate, and founder of Boho Social. She has made it her mission to help small business owners harness the power of social media to get big results. She’s focused on educating and empowering business owners so they can gain control of their social media marketing and use it confidently to scale their businesses. Social media has helped so many side hustles grow quickly into stable businesses, and that’s exactly what she’s here to provide.

She comes from a digital agency background, which is what allowed her to see the gap in the market. Small businesses were being left out, so Maddison decided to do something about it. It was time for her to break out on her own and she found her passion lies in helping small businesses get big results. She offers one-on-one coachingchttps://www.bohosocial.com.au/coaching that’s tailored to each client so they can learn to crack the code of social media marketing and use it to their advantage.

Through her services, Maddison has helped many business owners transform their social accounts from simple online portfolios to powerful money-making machines. She coaches her clients until they can successfully manage their own social media marketing and reach their digital marketing goals. Maddison keeps nothing to herself and she shares her expertise with all her clients because she wants to see them succeed.

How to keep working on your digital marketing during Covid-19

I've had a lot of questions about what to do next in your business whether you are still trading have been forced to close or are trading at a reduced level it's hard to navigate what to do next. 

Here are some tips to help you get through your social media and digital marketing. 

Continue to post on social media. You don't want to lose followers or traction in your social media strategy. People are spending more time online - although keep in mind its very spread out through the day & night. 

If you are still trading:

• Update your followers on what changes have been made to your business to be compliant with any new regulations - you want to show that you are up to date and following all health precautions. 

• Continue to offer value in your post's, help people fix their pain points and showcase your products/services. The value that your are offering and the pain points you are fixing may have been drastically changed in recent weeks.

• Offer a discount if it's financially viable to you.

• If you invoice clients consider offering longer payment terms or payment plans to encourage people to book with you. If you have an online tore consider Afterpay or alike. Again see if it's financially viable for you.

• Be open to DM's as people become savvier with their money I expect to see people asking more questions about products and services before committing.

If you have closed:

• Continue to post on social media! Offer lots of value! There are still lots of things you can post about. You can use social media as mini blog posts. Talk about things in your industry, offer value about your products and service so people really know all about your business when you re-open. When things do go back to "normal" you want to be the first business in someone's mind. 

• If you can take any elements of your business online consider it. It is also important to consider the costs associated with this - will the costs be more than covered by going online. In many cases, you might have been considering going online anyway! Now is the time, you'll have the time to really decide what you want and how to carry it out. 

• Keep in mind its a financially hard time for everyone so if you do go online and don't get the sales you are expecting. Keep in mind 

1. It takes time to build an online presence, show on google and start making sales. 

2. People are being very cautious with their money during this time. 

• Now is the time to nail your social media strategy - plan posts, engage with you ideal client, be community-based. 

• Work on your website, SEO, blog content, re-branding and anything else that has been on your to-do list! 

Open & Closed:

• Have fun! Try out Tik Tok and post it on your insta. 

• Show the love to local pages as much as you can! Help build a strong online support community to Perth small businesses. 

Feeling flat? It's okay to switch off, It's okay to take a social media break. Do what feels right for you! Some days you might post a few times, be inspired and spend a lot of time on the gram, other days you might switch off. Social media isn't more important than your mental and emotional health. 

Instagram Hashtag changes

Now that Instagram allows users to follow hashtags, it’s more important than ever to use relevant hashtags in your posts.

Users can now mark your hashtags as something you don’t want to see. If you are using hashtags that aren’t relevant to your post, users can mark that they don’t want to see because it isn’t relevant. Once a user followers a specific hashtag, if they see a suggested post they can select “don’t show for this hashtag’. This is a way for people to mark content as to be not interesting or relevant.

If you are using a few ‘sneaky’ hashtags that don’t match your content, you may get flagged and not be shown for that hashtag at all. If too many of your images are flagged this could have a negative effect on your account and can possibly affect all your content.

Make sure your hashtags are relevant to your post - each individual post should have its own hashtags. Even if all your content is of a similar theme make sure you use different hashtags each time.

Don’t just use popular hashtags to get a few more likes. Use hashtags to reach your ideal demographic. Use niche hashtags ideally that have under 1M posts. If you are targeting people in a certain location be sure to use some of those location hashtags! For example, if you are in Perth #perthisok #thisiswa #perthsmallbusiness

Save your hashtags in groups of 30 that match your posts. Group these sets of 30 by themes so you know which hashtags to use for each post.

Make sure your hashtags are relevant to your account, brand and target demographic.

Experiment with hashtags, get rid of ones that don’t work. Find new hashtags in your niche they might work better. Use your insights to see how many impressions you gained from hashtags and go from there.

Use hashtags to engage with your community and remember to keep it relevant!